From a scarcity perspective, fresh drinkable water is going to increasingly become a major focus for industry. How about for you?
https://www.worldwildlife.org/threats/water-scarcity. 2 https://water.usgs.gov/edu/earthhowmuch.html. 3 UN World Water Development Report, 2016. 4 OECD Environmental Outlook to 2050: The Consequences of Inaction—Key Facts and Figures. 5 2016 World Population Data Sheet. 6 http://www.worldometers.info/world-population. 7 UN World Water Development Report, 2017. 8 http://www.wateraidamerica.org/statistics.